Because IMAX's popularity rose exponentially so quickly, other companies wanted to compete. The Walt Disney Company developed their own 3D system in the mid 2000's and began to work with it. Disney Pixar released the film entitled "Up" on May 29, 2009, which was the first film to be presented in 3D. Since then, Disney Pixar has made almost every film 3D presentable and they look quite good.
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